If they changed it to first mass marketed in the north american market then it would be closer to home, as it stands I have already seen Kailer post about it back in May I believe on some site asking them to seriously reconsider branding it the first due to overwhelming evidence supporting otherwise.
http://www.massively.com/2009/05/05/...sy-rvr-mmorpg/
As far as I'm concerned it looks just like another rebranded asian grinder with an RvR twist and this whole excerpt:
"Pran system." Prans are kind of like pets from traditional MMOs, except that they are young girls. According to one review, you can interact with your Pran, dress it up, give it dolls, help it grow, and boost its intimacy/relationship rank.
makes me think of this: